Lynn Marie Cherry Logo

This is the new logo I developed for Writer, Blogger, Author and Speaker, Lynn Marie Cherry. Lynn’s book, “Keep Walking – 40 Days to Hope and Freedom after Betrayal“, was awarded a bronze medal in the Readers’ Favorite Book Contest for the Christian Devotion/Study category in 2017.

She is a guest speaker on several blogging platforms and has regular speaking engagements such as: Kauffman County Community Church Women’s Conference, Gather Her, Sexual Integrity Leadership Summit, LoneSTAR Coalition Against Pornography, and Hope Rising, an affair recovery conference for betrayed spouses. In addition, Lynn has been on various news stations such as KVUE and FOX7 as the go to information resource for those pursuing affair recovery.

Lynn’s logo and branding redesign sprang out of her website project I was the consultant on. Her old logo was slightly too literal and needed a cleaner flat-design approach. The new mark captures a few elements that are important to note: 1) The L, Y, C, and H all work together to form a cherry icon. 2) The block holding the “Marie” looks like an old weathered book that has been used a lot as the cover is bowing in an upward fashion. The binding is also skewed for this reason. This helps to subtly suggest wisdom as well as authoring. 3) The typeface is in a scripted format to give a personal touch to this new look. Its the difference between an email and a hand-written card. The latter feels more important.

Lynn wanted to create something that could be used as a stamp on her Instagram posts as well as her Twitter and Facebook feeds. This new branding also helped to simplify her brand colors and marketing stylings. I know this look will last her quite some time as she continues to capture the hearts of those suffering from the pain of betrayal.