PRODUCT DESIGN · AI · DESIGN SYSTEMS · LEADERSHIP
I make complicated products simple—and design teams stronger.
I’m a product design leader focused on enterprise software, scalable systems, AI-enabled product development, and helping teams turn complex problems into better experiences.
Where I focus
Product Design Leadership
Building teams, practices, and product strategies that help organizations make better decisions at scale.
Design Systems
Creating reusable standards, patterns, and guidance that improve consistency without slowing teams down.
AI + Product Design
Using structured design knowledge to make AI more useful while giving designers more time for judgment, validation, and experience quality.
Selected work
Building a More Scalable Design Practice
Improving how Design, Product, and Engineering worked together through earlier UX involvement, reusable standards, accessibility guidance, and stronger product-development practices.
The broader team reduced rework and shortened the path from design to development.
Scaling a Global Design System
A global design-system initiative focused on adoption, governance, designer enablement, and stronger collaboration between Design and Engineering.
Team and program outcomes included 98.8% adoption, improved productivity, and measurable conversion gains.
Designing for behavior, not just usability.
University of Texas' THRIVE combined behavioral-health expertise, student input, and UX strategy to create an experience that made difficult subjects feel more approachable.
The project became an early lesson in designing for adoption, reflection, and human outcomes—not just screens.
My leadership style
I care about clear strategy, strong Product and Engineering partnerships, useful systems, measurable outcomes, and helping designers develop the judgment to do their best work without creating unnecessary process.
AI + PRODUCT DESIGN
The interface is only one layer of the experience.
AI is becoming increasingly capable at producing UI.
I think that gives product designers more opportunity to focus on the areas where human judgment matters most: progressive disclosure, personalization, behavior, motion, trust, customer validation, and how a product feels over time.
The shift isn’t away from UX.
It’s away from spending so much of our time producing screens.
ABOUT
Designer by craft. Systems thinker by habit. Leader by choice.
I’ve spent more than 25 years working across visual design, digital products, enterprise software, design systems, and product leadership.
The work has changed.
The problem I enjoy solving hasn’t:
How do you take something complicated and make it feel understandable?
Have a complicated product problem?
I’m interested in product design leadership opportunities involving complex products, strong teams, emerging AI capabilities, and organizations ready to increase the impact of design.