Arkansas State University – Newport Aviators Logo

Arkansas State University-Newport is thrilled to share the addition of a school mascot logo created by Martin Merida Design. ASUN began a search earlier this year for a mascot to represent its brand and spirit. Students, faculty, staff, and alumni were encouraged to participate in the selection process by suggesting possible choices along with voting for their favorite option. After receiving an outpouring of suggestions, the institution contemplated each option while also considering the choice that best met certain criteria.

The criteria included:

  • consider the culture and history of both the college and community
  • be easily represented in print, online, and in college materials
  • be accompanied by a name and costume idea for the mascot
  • reflect ASU-Newport’s brand personality.

The college is eager to share the designation of the ASUN Aviators. It might surprise some to know that the ASU-Newport’s flagship campus is located on a former Army base, which was the foundation for the design of the logo. The Newport Army Air Field was once home to thousands of people as they lived and worked on the base in Jackson County. The Aviator mascot logo encompasses the ASUN history as an institution and allows them to create a mascot persona that is easily identified and relatable for students and communities. Documentation of the logo’s brand guidelines was also created for the university to prevent misusage as they move forward with their marketing and advertising campaign. Martin Merida Design was so happy to create the design work for the school and can’t wait to work on more projects for the University in the future. I know it will be a smooth flight! 🙂

It's more than a logo. It's how the public sees us EVERY DAY! Arkansas State University-Newport is a two-year college in rural Arkansas located on a retired Army Air Base in Newport, AR. When we said we wanted our mascot to be "the AVIATORS", I knew that I had to contact Martin. I had hired him to work on a sports team logo several years ago, and I was confident he could help ASU-Newport soar as the Aviators! Martin took the time to listen to our vision for our school mascot, and he delivered in a big way! In two short days he had multiple options for our executive committee, and with only minor revisions, we settled on a logo that is the future of our college. Students, faculty, staff, and community members can't get enough of the Aviators swag, and we're creating more brand awareness than ever! As I said earlier, it's more than a's who we are at ASU-Newport! Go Aviators!

Jeremy Shirley

Director of Marketing and Communications, Arkansas State University-Newport

See the Aviator’s Brand Guidelines PDF

Aviators Brand Guideline

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